fredag 8 oktober 2010

Teen Royalty


With more than 1.7 billion views on YouTube combined, Miley Cyrus and Justin Bieber are a superpower ‘couple’ taking the music industry by storm.

Not only is YouTube taking these teens to new heights, but with all the press attention and international recognition from their onscreen performances, just imagine what will happen a few years from now.

YouTube, the platform of choice for future stars is proving to be the reality TV contest anyone can enter, with music videos and comedies becoming the most searched terms on video sharing networks.

With the popularity and openness of YouTube and other video sharing networks, singers such as Miley Cyrus can achieve great heights with a single video. For example, “Party in the USA,” a colorful, upbeat music video with strong visuals and a good dance tempo, has more than 160 million views, nearly three times the population of the UK.

It is with these videos that a huge audience can be reached, and thus these teens are so influential for other young people around the world. How can we say that they are the most powerful you might ask? When you have the ability to reach a sixth of the world’s population through short videos under 5 minutes, it makes you think about how effortless that process is.

These teens are the public image of a generation of kids, and without them, the internet wouldn’t be as inspirational. Even the stars themselves probably don’t realize the consequences of their influence.

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